Code of Business Conduct
Our Firm Commitment to Business Ethics
Foreword
Our organization is committed to conducting business activities according to the highest ethical standards, principles of integrity, and regulatory requirements. This Code of Business Conduct outlines the fundamental principles guiding our actions and decisions as we fulfill our mission of connecting global commerce participants.
Core Values
Integrity and Honesty
We adhere to principles of honesty in all business interactions, maintaining strict ethical standards. We keep communication transparent and conduct reliable.
Respect and Inclusion
We respect the dignity and value of every individual. We embrace cultural diversity and create an inclusive environment ensuring all stakeholders feel respected and valued.
Compliance and Lawfulness
We strictly adhere to all applicable laws, regulations and platform policies, including trade regulations, data protection legislation, and consumer rights protection. We actively monitor and adapt to evolving legal requirements across global markets.
Fairness and Justice
We practice ethical competition concepts, avoiding price manipulation, misleading promotion, or other unfair business methods. We establish fair partnerships with suppliers and prevent market position abuse.
Ethical Business Practices
Fair Dealing
We are committed to fair competition and honest treatment of customers, suppliers, competitors, and employees. We reject any practices involving manipulation, concealment, misuse of privileged information, misrepresentation, or other unfair means.
Anti-Corruption and Integrity
We prohibit any form of corrupt behavior, including bribery and kickbacks. We neither provide, give, nor accept anything of value intended to improperly influence business decisions or gain unfair advantages.
Avoiding Conflicts of Interest
We actively avoid situations where personal interests conflict with organizational objectives. We proactively disclose potential conflicts and take appropriate measures to manage them.
Information Confidentiality
We protect confidential information belonging to our organization, customers, partners, and employees. Such information is used exclusively for legitimate business purposes with appropriate measures to prevent unauthorized disclosure.
Marketplace Conduct Standards
Product Quality and Safety
We are dedicated to providing products and services that meet or exceed customer quality and safety expectations. We comply with all relevant quality, safety, and labeling regulatory requirements across all markets.
Marketing and Advertising
We present our products and services truthfully and accurately. We reject false, misleading, or deceptive marketing and advertising practices in all communications.
Fair Competition
We actively participate in market competition while maintaining ethical standards. We comply with global competition laws and avoid anticompetitive behaviors such as price fixing, bid manipulation, or market segmentation.
Respecting Intellectual Property
We respect third-party intellectual property rights and expect similar respect for our intellectual assets. We avoid infringement of patents, trademarks, copyrights, or other proprietary rights.
Compliance and Reporting
Legal Adherence
We adhere to all applicable laws, regulations, and policies in the jurisdictions where we operate. We continuously monitor legal and regulatory developments affecting our business activities.
Reporting Mechanisms
We encourage reporting of suspected violations of the code or unethical conduct. We provide multiple reporting channels and strictly prohibit any form of retaliation against good-faith reporters.
Investigation and Enforcement
We thoroughly investigate all reported concerns promptly and impartially. Appropriate disciplinary measures are implemented for code violations, potentially including termination of employment or business relationships.
Closing Remarks
This Code of Business Conduct serves as a guiding framework for ethical decision-making throughout our daily operations. While not exhaustive of every possible scenario, it establishes core principles guiding our conduct. All employees, managers, directors, and business partners are expected to uphold these standards and seek guidance when facing ethical challenges. By maintaining the highest ethical standards, we not only ensure legal compliance but also build lasting trust relationships with customers, partners, and communities we serve.